HUSTLER



With the idea of two becoming one, Hustler shifts its focus towards couples, thus expanding its market and re-establishing itself as a leader in the sex industry.


PROJECT
Sexy products deserve sexy packaging. The Hustler redesign celebrates duality by playing with contrast, movement and penetration. The design utilizes sleek surfaces, subtle wording, and erotic forms to entice users and set the mood.

Hustler’s “Yours & Mine” contains a smooth lubricant gel and a rough lubricant gel. After purchase, users simply push the forms together in order to reveal the spouts and dispense the lubricants. The product line also includes other sexy items like the “Tease & Toy” vibrator, “Slip & Slide” condoms, “On & Off” ladies’ underwear, and “Off & On” gents’ underwear.

With the idea of two becoming one, Hustler shifts its focus towards couples, thus expanding its market and re-establishing itself as a leader in the sex industry.


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